REBRAND ESPRIT
DISCIPLINE

Branding, Editorial, Web Design

 
PROCESS

Process PDF
OBJECTIVE / APPROACH

To rebrand a dead, dying or defunct brand, to give it new life. 
Create a new marketing strategy and visual system while retaining the brand’s original essence. 

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With the industry changing rapidly, the perception of Esprit is that they’re still selling fabric. There’s simply much more to explore within other aspects. It’s time to keep their creative and innovative attitude moving forward. The new Esprit will reinstate the passion for a cause and the human spirit that has always been in us. Remaining peace, love, unity, and respect, we will partner with academic and community organizations to produce innovative culture, arts, media that seek to engage the public.
The concept is developed with the brand soul: To raise the awareness of social issues and sustainable environment with a free–spirited and positive attitude. Our new Esprit logo is shaped by four infinity symbols which represent societies, environments, arts, and individuals. Our core value lies in those four areas; they are closely linked and inseparable.
Symbol Anatomy
Wordmark Anatomy
WILL BE UPDATED SOON!