SF SOFTBALL 
DISCIPLINE

Branding, Editorial, Web Design

 
OBJECTIVE / APPROACH
The objective of this project is to find a sign on the street and transform the messages on the sign into a systematic framework. We have to identify intentions told by the sign and develop narrative, series and digital formats.

/

My sign was from San Francisco Softball League, as for
the main intention from their sign—encourage people to join the softball team, my goal to this project is to create a inviting
and a consistent visual appearance that best suited for
messages and audiences.
1/4