Branding, Editorial, Web Design
OBJECTIVE / APPROACH
The objective of this project is to find a sign on the street and transform the messages on the sign into a systematic framework. We have to identify intentions told by the sign and develop narrative, series and digital formats.
My sign was from San Francisco Softball League, as for
the main intention from their sign—encourage people to join the softball team, my goal to this project is to create a inviting
and a consistent visual appearance that best suited for
messages and audiences.