SHAPE OF LOVE
DISCIPLINE

Editorial Design, Print

 

OBJECTIVE / APPROACH


For this project, we had to brand an upcoming exhibition at a museum or gallery of our choice. By creating harmony between image and typography to generate a mood that connects with the theme of the exhibition, we then created a companion book and poster.

/


The artist’s work I selected is Marc Chagall. Influenced by Chagall’s great love, I used the elegant typeface and illustrations to communicate the romantic and dreamy tone. As the flying people in his works, I reshaped some letters to show the poetic metaphors of feeling lighter than air.